Business to Business Connections

A New Approach in Business – Business to Business Connections Profit maximization Traditionally profit maximization has been considered the objective of business. This viewpoint has the great advantages, from the standpoint of the ethics of decision making, of clarity and certainty. The businessman is never in doubt about what he is trying to accomplish. Price and output are set at the levels where marginal revenue equals marginal cost. All decisions are made on the basis of their impact on profits. The businessman need not consider any values or goals that…

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